Get In Touch

Design Thinking

From defining product goals and business outcomes to prioritizing the right features to make an impact with users, our custom Design Thinking service is a meticulous product strategy session that sets the entire foundation for a successful mobile app project.

1000+ Happy Customers
  • Hero image
  • Hero image
  • Hero image
  • Hero image
  • Hero image
  • Hero image

Our Approach To Design Thinking

 

Product Strategy

Understand the requirements of your digital product, pinpoint your audience segment, create a unique value proposition, and establish success criteria.

User Research

Identify your target audience’s demographics, interests, digital behaviors, goals, challenges, motivators, and use data to inform your product decisions.

User Journey Mapping

Map out the end-to-end experience within your mobile app and across devices to achieve user goals, reduce friction, and meet your success criteria. 

Feature Prioritization

Prioritize the features and functionality that balance the ratio of user value to business impact so you can save money and accelerate your time-to-market.

Product Roadmapping

Define a clear vision for long-term growth so you can confidently roll out new product versions to support user retention and maintain a competitive edge.

Rapid Prototyping

Build a clickable prototype to capture feedback on user interactions and further clarify the user experience design.

Design Thinking Outcomes

Voila Hub’s custom design thinking service help businesses: 

  1. list icon

    Determine the purpose of the mobile product and how it aligns with business goals

  2. list icon

    Define business outcomes Identify market viability through competitive research

  3. list icon

    Create user personas rooted in extensive user research

  4. list icon

    Communicate and justify a product’s concept with user journeys, wireframes, and mockups

  5. list icon

    Create and prioritize a scalable product roadmap

  6. list icon

    Interact with a preliminary version of the product using a clickable prototype

  7. list icon

    Enter the market quickly with the most impactful and useful features

Hero image

The Design Thinking Process

 

Stage One

Product Strategy

Understand the product vision, business objectives, user demographics, user needs, and problem statement.

Stage Two

Product Definition

Generate, capture, and prioritize user personas, journey maps, and feature requirements, highlighting central user touchpoints and interactions.

Stage Three

Concept Validation

Create low-fidelity wireframes and information architecture before reviewing the product concepts and prototyping the solution.

Stage Four

Visualization

Create a high-fidelity, interactive prototype of central user flows and capture feedback based on user interaction.

Stage Five

Presentation & Feedback

Perform a technical assessment and present the final deliverables document with a product roadmap.